Decadent Vapours are manufacturers of e-liquids with a reputation for quality and inventiveness, but this was not reflected in DV's actual brand and messaging. A re-brand was needed.
With its stylised scroll-work suggestive both of plumes of vapour and of moustaches the new logo evokes a timeless blend of fairground Victoriana, European art nouveau and 60s-70s psychedelia. The result is a brand that looks simultaneously quirky, stylish and reassuringly 'established'. This is also supported in the new brand-line, "The Vapour to Savour".
The new brand identity has been reflected in packaging, point of sale, press ads, web ads and radio ads conveying both the quirkiness and the quality of the Decadent Vapours offering.
A new micro-brewery based in Sydney, Australia, was seeking a name and brand. The result: Hairyman Brewery. The Hairyman is a 'Bigfoot' type creature, famed as both fearsome and mischievous nature, who features in ancient and modern legends of New South Wales.
This is reflected in the branding: each brew – Dark Ale, Pale Ale and Pacific Lager - is accompanied by a bespoke label which features a 'mysterious and frankly incredible' tale concerning the Hairyman and vanishing beer. This in turn feeds into the brand-line, 'Hold on to your Hairyman'.
A brand for a new business producing organic, homemade baby food. The look created has a fun feel aimed to appeal to mums and tots alike with simple colours and hand-drawn character and elements, emphasising the purity and quality of the product. The brand line ‘Totally pure, totly tasty.’ is a play on Earthbaby's biggest assets.
Solutions is a London and Northampton-based agency at the leading edge of research for commerce, public bodies and government.
Our re-brand took into account the market around them, the personalities of the team themselves, and the kind of clients they deal with. We created a hand made 3D typeface for extra impact.
The manufacturer of a new high quality Greek olive oil approached us, seeking a brand that would place it at the high end of the UK market.
We created a modern, fresh look based on ancient Greek paintings, one that fitted the product perfectly and would appeal to high end buyers, retailers and consumers. The brand helped secure immediate entry into the very select range of olive oils sold by Fortnum and Mason.
Federated is a long standing company whose primary business is in the application of specialised protective coatings to industrial components. Much more than just paint, the technical knowhow required to achieve this is immense, and one pinhole-sized flaw could cause millions of pounds of damage. A re-brand was wanted to do justice to Federated's reputation for quality and precision.
The design emphasises what Federated does best: protect. We used hexagons to represent the chemical elements required to make a coating, and built them up to form a shield. The brand had to be versatile in order to be compatible with other aspects of Federated's business such as haulage and home protection. Our creative solution fulfilled this requirement simply and elegantly.
Nicholas is a maker of bespoke shoes in Northampton, the world capital of shoe-making. He often prints his individual designs onto the leather.
We provided a name, new logo and brand that catches the eye as much as his shoes do.
Quinton House is an independent co-educational school catering for ages from nursery right through to A'levels. The school wanted an updated and improved look and feel, including crest, messaging, literature and brand guidelines. We devised a new look that now does justice to Quinton's wonderful setting, educational offering and family ethos.
Louise is a maker of stylish, bespoke millinery. To help her compete with online retailers across the UK, we created an intricate logo which incorporated elements of her craft and conveyed the attention to detail which is a hallmark of Louise’s trade.
To complement their classic main brand, e-liquid manufacturer Decadent Vapours wanted to push the boundaries with a range of more contemporary and exotic tastes for the 20-plus market. Create-a-Brand came up with ‘Djinni’, ‘the essence of taste’.
The logo needed to be modern and striking, but it also had to be versatile, so that each piece of packaging could reflect the character of an individual flavour, while clearly bearing the identity of the ‘Djinni’ brand as a whole. To complement the packaging, we produced bold and clever adverts and POS material for retailers.
Siblu is a long-estalished Anglo-French company that operates holiday villages throughout France. Create-a-Brand were engaged to completely redesign the extensive Siblu website, in order to make it more attractive and user-friendly and to refresh the feel and messaging of the brand.
The design used a flexible box layout which allowed for variation for the pages for individual villages while maintaining an overall consistent feel. The new brand line, "Come home to France" gave the brand a voice and appeal that had been missing.
A brand was required for a company supplying hair and beauty products to salons in Australia.
We created the name ‘Pompadour Pier’. Madame de Pompadour was an icon of French style and taste during the 18th Century (hence the pompadour hairstyle). ‘Pier’ is in recognition of the different suppliers, many from overseas, all coming together under the brand.
The logo’s bespoke typeface echoes the stilts of a pier, and from it we created a distinct and minimalist three ‘P’s moniker that exemplifies the brand’s cool, modern nature. To compliment the clean typeface, we added a warm graphic illustration style, based on Pacific tribal art.
The strapline, ‘Merchants of Beauty’, echoes the above with its simultaneous mercantile and romantic connotations.
